NorthRidge Wins Member Service Award

NorthRidge Wins Member Service Award

NorthRidge Community Credit Union has been honored with a 2017 Dora Maxwell Philosophy in Action Award. The award, sponsored by the Minnesota Credit Union Network (MnCUN) and the Credit Union National Association (CUNA), recognizes credit unions for their application of the credit union philosophy of ‘Serving the Underserved’.

NorthRidge was honored for the Relationship Lending program, which encourages staff to look past the credit score and to get to know the member and their unique situation. Credit unions who received the award have demonstrated the practical application of the credit union philosophy within the actual operations of the credit union.

Their winning entry will advance to the national competition, where it will compete with other projects from credit unions in other states that focus on enacting the credit union philosophy.

The award is named in honor of Louise Herring, an active supporter, organizer and champion of credit unions. She was the Ohio delegate to the 1934 national credit union conference in Estes Park, Colorado, where she signed the original constitution for a national credit union association. Herring believed that credit unions should work in a practical manner to better people’s lives. She saw the credit union as more than just a financial institution. In her own words, “The purpose of the credit union is to reform the financial system, so that everyone can have his place in the sun.”