EMV, named after its original developers Europay, Mastercard, VISA, is a technology that is fast becoming the world standard. This is because the chip embedded within the card provides additional security against card present fraud. This chip enables NorthRidge to encrypt the data that was previously on the magnetic strip. If someone were to copy the magnetic strip of current debit or credit cards it is possible to replicate a card with the same information. The EMV cards on the hand use a unique authentication code for each payment which cannot be used twice. While EMV will not prevent data breaches at merchants from occurring it will make any stolen data much harder to profit from. NorthRidge and other experts believe that EMV cards, with improved security and encryption, will decrease counterfeit card fraud, thus making plastic cards safer to use.
Why is NorthRidge making the change to these cards?
NorthRidge is dedicated to providing our membership with the best security possible and with the new EMV cards becoming a world standard NorthRidge has decided to adopt them as well. They will provide increased security to combat the fraud that is out there today.
When will I get my new EMV card?
When you current card expires NorthRidge will be re-issuing you an EMV card.
Will my current card keep working after NorthRidge brings out the new EMV cards?
Yes, current debit cards will continue to work even after the new EMV cards are ready.
How do I use an EMV card to make purchases?
Similar to magnetic-stripe cards, EMV cards are processed for payment in two steps: card reading and transaction verification.
However, with EMV cards you will no longer “swipe” your card through a magnetic reader. With EMV cards you will be using what is called “card dipping”. In card dipping you will insert your EMV card into a terminal slot and wait for it to process.
When an EMV card is dipped, data flows between the card chip and the payment processing system to verify the card’s legitimacy and at that time the chip creates a unique transaction identifier. This process will take a bit longer than the standard mag strip “swipe” and if the card is pulled out too soon the transaction will be denied. A little patience will be required for these more secure transactions.
Will I still have to sign for my card transactions?
NorthRidge will still be requiring a signature on all transactions through the EMV cards. These EMV cards are considered chip-and-signature cards, which aren’t all that different from how credit cards work now.
As with a magnetic-stripe credit card, you sign on the point-of-sale terminal to take responsibility for the payment when making a chip-and-signature card transaction.
Will all merchants accept EMV cards?
Likely not all merchants will be ready for EMV cards for some time. This is why all NorthRidge EMV cards will still have a magnetic strip. If the merchant is not EMV ready NorthRidge debit cards will still work like your traditional debit cards.
Can I still use an EMV card online?
Yes, EMV cards will still work like traditional debit cards for online purchases.
Will I be able to use my EMV card when I travel outside the country?
Yes and no.
According to CreditCards.com, many foreign merchants are wary of magnetic-stripe cards, consumers who hold some type of chip card may run into fewer issues than those without one, according to Martin Ferenczi, president of Oberthur Technologies, the leading global EMV product and service provider.
“Just the existence of the chip will likely make European merchants more willing to accept transactions that they wouldn’t have likely accepted if a customer presented a mag-stripe card,” he says.
However, CreditCards.com also notes that chip-and-PIN cards are the norm in most other countries that support EMV technology. This technology is more complex than the chip-and-signature cards which will be common in the United States and some members may still find merchants who are unwilling or unable to process their card, even though it does have an embedded chip.
Unmanned payment kiosks in Europe — such as bike rental stations, train ticket stations and parking permit dispensers — may give U.S. travelers the most difficulty since most are set up to strictly accept chip-and-PIN card only, according to Ferenczi.